How can we raise awareness among young people about the risks of excessive alcohol consumption? Hélène David, director of Emergence, outlines the principles underlying any prevention or health education initiative. Promoting responsibility is pointless if context and age are not taken into account. She emphasizes the importance of not confusing early prevention with risk reduction once young people have already started drinking. Finally, she stresses the need to set realistic goals: delaying experimentation and preventing the shift from occasional to regular drinking.