Since the evaluation of national AIDS awareness campaigns is one of the factors used to guide public policy in this area, a monitoring and evaluation committee was established. The post-tests for the 1995 and 1996 campaigns conducted by the CFES, in addition to assessing the impact of the films and their messages (retention, recognition, comprehension), as well as public acceptance and engagement, allow—through the integration of indicators used in so-called KABP surveys—for tracking changes in attitudes, knowledge, and behaviors among a representative sample of the general population (aged 15 and older, with an overrepresentation of those aged 15–25). Pre-testing of messages during interviews and focus groups (general public, gay men, HIV-positive individuals) ensures effective communication. A media campaign targeting young people and at-risk groups addressed condom use and the use of new syringes for people who inject drugs. The campaign methodology effectively addressed both the lives of HIV-positive individuals and prevention.