Nutri-Score®: 33 food and retail companies commit to displaying the logo on their products

Nutri-Score® is the nutrition labeling system recommended by the French government, consumer associations, and the scientific community. Three months after its launch, 33 food manufacturers and retailers have already committed to displaying it on their products. To build on this momentum, all stakeholders involved gathered on February 15, 2018, at the Ministry of Solidarity and Health and Santé publique France to take stock of the situation and discuss the international prospects for this initiative. On this occasion, Santé publique France, the holder of the Nutri-Score® trademark, presented the government’s promotional campaign, which will be launched in spring 2018.

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Nutri-Score®, the official prevention initiative

Nutri-Score® is the official nutrition labeling system recommended in France by all stakeholders committed to improving citizens’ diets. A true public health initiative, it is endorsed by the World Health Organization (WHO) and supported by consumer associations and healthcare professionals. Concise, scientific, and easy to understand, it provides consumers with the best information on the nutritional quality of products.

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Food companies say 'yes' to Nutri-Score®

Three months after being officially adopted by the government, 33 companies have already committed to Nutri-Score:

  • major retailers such as Leclerc, Auchan, Intermarché, and Casino will display the logo on their private-label products

  • food and beverage companies such as Danone, Bonduelle, McCain, and Fleury Michon have also committed.

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Government authorities announce the launch of a promotional campaign in spring 2018

To maintain momentum in the rollout of the Nutri-Score® label, Santé publique France brought together today all stakeholders involved in improving nutrition information. This event provided an opportunity to discuss international prospects and announce a TV campaign promoting Nutri-Score®, organized by the government for spring 2018. A communication kit has also been made available to stakeholders to increase awareness of the labeling system.

Adoption of the Nutri-Score system is a voluntary initiative by companies. Public authorities are inviting all companies to join this positive initiative for the health of the entire population.

New tools for informing the public and promoting Nutri-Score

The Nutri-Score promotional kit contains a leaflet that companies can customize, an animated infographic, and an educational package featuring several interviews. Available upon request from Santé publique France, this kit is intended for companies committed to displaying the Nutri-Score and for all stakeholders.

A calculator, developed by INRA in collaboration with Inserm, will also be made available to companies in April 2018 but will also be accessible to anyone wishing to calculate a Nutri-Score for an unlabeled product.

Nutri-Score is a registered trademark of Santé publique France. Any eligible company wishing to use the trademark must notify Santé publique France of its intention by registering on its website at the following link: https://tps.apientreprise.fr/commencer/enregistrement_nutri-score

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