Smoke-Free Month 2017: Participation Is High
The second #SmokeFreeMonth campaign, launched in October 2017 by the Ministry of Solidarity and Health and Santé publique France in partnership with the National Health Insurance, concluded on November 30, 2017. This second edition generated significant participation and sparked a great deal of collective enthusiasm.
#SmokeFreeMonth 2017 by the Numbers
Over 158,000 registrants and 706,082 smoking cessation kits distributed
The website: 1.2 million unique visitors
The 39 89 helpline: 11,861 calls
The coaching app: over 94,915 downloads
3 minutes to curb the urge to smoke: watch the closing video
#SmokeFreeMonth in the regions
Numerous healthcare facilities, healthcare professionals, and organizations have come together to inform, guide, and support participants at both the national and regional levels. The Île-de-France region, home to 2,100,000 daily smokers, had the highest number of participants in #SmokeFreeMonth, followed by the Auvergne-Rhône-Alpes region (1,500,000 daily smokers) and Hauts-de-France (1,400,000 daily smokers).
Top 3 regions with the most participants in #MoisSansTabac
A team for every smoker to help them quit
While smokers all have different motivations for quitting, #SmokeFreeMonth allows them to join groups that match their preferences or the quitting methods they’ve chosen. Among the 16 themed teams, the group where children are the motivation for quitting leads the pack with over 11,000 members. The vapers’ group ranks fourth, behind homebodies and partygoers.
A stronger presence on social media
Participants have also been active on social media to share their smoking cessation journey: the Tabac info service Facebook page has over 100,000 fans, and the @mois_sans_tabac Twitter account has 4,237 followers.
Sports at the heart of #MoisSansTabac 2017
For this second edition, numerous sports leagues and federations participated: the National Rugby League, the National Volleyball League, the French Basketball Federation, the French Handball Federation, the French Federation of Multi-Sport Clubs, and the French Federation of Sports for All.
For example, the Professional Football League launched a major communication campaign around the #MoisSansTabac initiative: 22 professional clubs from Ligue 1 Conforama and Domino’s Ligue 2 have already promoted the initiative.
Alongside Nathalie Boy de la Tour, president of the Professional Football League, François Bourdillon kicked off the US Orléans vs. Clermont match on Friday, November 24, 2017. The US Orléans club, a strong supporter of #MoisSansTabac, had decorated two of its stands in the campaign’s colors from the very start of the initiative.
