OK or Not OK: The Consent Campaign Wins Two Gold Awards
In 2019, Santé publique France won two gold awards for its campaign on adolescent consent, the "OK pas OK" campaign.
Let's express ourselves
First experiences, puberty, romantic relationships, and safe sex—the Onsexprime website is dedicated to young people’s sexuality and everything related to it, offering educational...
To help young people have a positive introduction to and experience of sexuality, Santé publique France relaunched a campaign in October 2019 focused on consent for teenagers.
Podcasts lasting 6 to 8 minutes, hosted on the Onsexprime.fr website, give a voice to teenagers through their personal stories. These sensitive, powerful, sincere, and intimate stories are designed to help young people understand and appreciate just how crucial it is to speak up and listen.
>50,000
downloads on the website
A strategy to drive engagement was developed across digital radio and social media, along with a campaign targeting professionals and institutional partners. The initiative was successful, as the site recorded over 50,000 downloads, with an 80% completion rate.
Strategy Award
Gold in the Podcast, Radio category for the “OK pas OK” campaign.
Top Com Award
Gold in the Podcast, Digital category.
Everything you need to know about the campaign
Consent among teens: Discover the "Ok pas OK" campaign [News from October 30, 2019]
