Key Points

Exposure and Perception [Source: Post-campaign survey]

• 69% of respondents recognized the campaign when shown it [+9 points compared to the baseline]

• 88% found it useful [-2 points compared to the baseline]

• 45% felt personally affected [+9 points compared to the baseline]

• 83% felt it provided new information [+29 points compared to the baseline]

Effects [Sources: device usage data + CoviPrev Survey]

• +144% daily visits to the Psycom website

• +96% increase in call transfers from the Covid 0 800 130 000 platform to psychological support lines

• +25% daily visits to the Fil Santé Jeunes (FSJ) website

• + in reported professional consultations for anxiety or depression among those who recognized the campaign (11.8% versus 9.8% among those who did not recognize the campaign, p<.05) [Source: CoviPrev]

• + reported use of helplines or websites to seek information or psychological support for oneself or others among those who recognized the campaign (11.8% versus 7.7% among those who did not recognize the campaign, p<.001) [Source: CoviPrev]